"Yarok" means "green" in Hebrew. It is by far the healthiest hair care I have ever had the pleasure of using. Founded by Mordechai Alvow, a full range of hair care makes a "positive impact on hair and scalp health with the least negative impact on the natural environment."
Each YAROK formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. YAROK uses primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, paraben, sulfates and cruelty to animals, and that they work beautifully, too. Yarok can say all of the above.
In fact, Yarok is has a sustainable salon and Beauty Kitchen in NYC. The labels are 80% FiberStone ®, the most environmentally friendly non-paper material available that's waterproof. Yarok =donates 3% of its annual profits to The Pachamama Alliance, a non-proift that protects over 10 million acres of rainforests in the Amazon. So basically, there is not one thing not to like about this fabulous brand.
Even better, the products are AMAZING! The Feed Your Volume Shampoo and Conditioner are fantastic for even the toughest hair. I have fine hair, my husband and daughter have thick hair, and it works perfectly for all of us. All of the styling products smell amazing (like fresh lemons). The leave-in conditioner Feed Your Ends, is great for detangling and the Feed Your Roots Mousse gives my hair fabulous body. I have to say my favorite of the styling products is definitely the Feed Your Hold Hairspray. I use this after working out, and my hair stays in place (not crunchy, but natural) and it looks so shiny. The treatments consist of Feed Your Sunshine (for before and after swimming) and Feed Your Youth (a must for dry, winter flaking scalp). My dad has psoriasis and I passed on Feed Your Youth for him to try. He is addicted now and no more embarassing flakes. Feed Your Shine, is a heavenly, herbal blend that leaves hair shiny, never greasy. I use it to tame the morning flyaways on both my daughter and my hair.
I feel so good using this brand. It is safe, and most importantly is works to give me healthy, beautiful hair.